The Super Jewels Project

Who is a Super Jewel?

A Super Jewel is a woman or girl who has an extraordinary attitude – living life on her terms and impacting others in a powerful way. She’s a gem in your life. She may be a bright presence who draws everyone to her. She may be a quiet gem who impacts you in subtle ways. She may have tackled challenges in her life and shown you an amazing life lesson. I started the Super Jewel project to champion the strength within us and highlight the sisterhood amongst us. This project focuses on the girls and women in our every day lives who are living their lives with an extraordinary attitude and in an exceptional way in our eyes. I chose the Super Jewel logo to represent the transformation we experience when we tune into our own power. Simple and powerful.

The Super Jewel Project

The Super Jewel Project is an exciting initiative that highlights women and girls in our every day lives who are living their lives in an extraordinary way. These women are the ones who won’t be in a newspaper article or followed on social media by millions but they impacting the world in a beautiful and important way. These girls and women deserve to be recognized and celebrated!

The Super Jewel Project allows a girl or woman to nominate herself or for a loved one or friend to nominate his or her special someone-a mom, a best friend, a girl or woman who has impacted his or her life in immeasurable ways.

The SJP allows all of us to take the time to write a nomination. letter to our own Super Jewel saying what makes her so special, what you love about her, and how she is making a difference in her own world and in your life.

Nominations will be collected until October 1, 2016. A committee of 10 amazing women will choose 50 Super Jewels to be selected for a surprise celebration. Each selected woman will be given a unique and personalized experience of discovering she was nominated, reading the letter(s) celebrating her, a customized photo shoot that incorporates the Super Jewel logo with either the corset or the SJ logo in her unique way and an videotaped interview highlighting her life.

A beautiful photography book will be created with a selected photo from each photo shoot and a creative bio will be included in each Super Jewel layout. A documentary will be created following the process of The Super Jewel Project that will include behind the scene footage, interviews with the photographers, committee members, the fantastic Super Jewels and fun footage with those who nominated them and those who help create the SJP vision.

The Story of the Corset

I am asked a lot about the corset. Some people LOVE it and others aren’t so sure it works for them. Here’s how the corset came to be….I put the logo on a corset as an experiment. I think corsets are fun and I wanted to see what it felt like.  I wasn’t sure it was my thing. The first time I put on the corset with the Super Jewel logo, I felt different. I felt empowered. I was surprised how great I felt in it.  It was fun, a little intimidating, and invigorating, all at once. And I’ve seen it do this to many women. It is so powerful and fun to see her light up when the corset is on.

I worked with an incredible woman to make the corset in many different sizes to fit all body types. I had it constructed so it could fit a variety of chest sizes – from women who have experienced mastectomies to women with DD cup sizes. I made the corset with the logo to represent that we have this really extraordinary gift—our sisterhood.  The underpinning of our sisterhood is commonality.  In this project, the Super Jewel logo represents our inner strength and the corset is the starting symbol of our sisterhood.

What I’ve learned though, is that the corset doesn’t work for everyone. I thought this was such a gift to learn and jumped into the creative process with finding how to incorporate this perspective into the project. So the commonality thread expanded from the corset to the Super Jewel logo being on EVERYTHING and the corset being used in a variety of ways. You’ll see the SJ logo on t shirts, on scarves, a henna tattoo or a painting. You’ll see a teenager holding the corset while a woman in her 80’s wears a button down shirt underneath of the corset.

The corset was the beginning, the Super Jewel logo is now the legacy.